PDS Workshops
Each of the Professional Development Series
(PDS) Workshops meets one of the PDS Workshop Requirements
for the Intermediate Level Series. They are also open to all meeting participants
on a space-available basis. Class size is limited to 35 people.
NEW FOR ORLANDO:
Pre-registration is not available for PDS Workshops. Seats are available only on a first-come, first served basis. Doors will open at 1:40 p.m. and close at 2:00 p.m. or when all seats are full, whichever comes first. Find additional information about the Professional Development Series on the LES Web site.
MONDAY, OCTOBER 20
2:00 p.m. – 5:00 p.m. |
PDS 202 (STRATEGY) WORKSHOP
The Strategy of Collaborative Work - Exploring Open Innovation Models - to Maximize your ValueCapture and Manage your IP
Open Innovation is a hot topic these days. This workshop will take a component-by component view of how Open Innovation affects the Holistic Intellectual Asset Model. Literature and various conferences look at acquisition of new ideas and inventions and identifying those sources in our IP space. We will expand upon this with the use of gap analysis to pinpoint where open innovation is frequently a necessity to commercialize disruptive technologies.
We will explore several key elements which are critical to successful adoption of an Open Innovation Model, including: understanding the value chain, command of the business model, and a grasp of the stages of commercialization.
Attendees will gain insight into answering the questions of
- How much collaboration is right?
- How do we prevent unintentional IP/IA seepage with undesirable consequences?
- Are the licensing models different from traditional innovation?
- How do we structure and manage contracts?
- How do we intervene to keep the collaboration and relationship on track?
- What are the roles of various consortia models?
- How do we manage IP/IA in joint industry projects?
- How do we measure the value of an Open Innovation project vs. a more traditional closed project?
- What are some lessons learned?
Hands-on exercises and case studies will provide walk-away knowledge of some of the best practices and how to get Open Innovation right.
Ada Nielsen, Manager, Commercial Development, Licensing, BP America
Himanshu Vyas, Counsel – Patents, Wm. Wrigley Jr. Company
TUESDAY, OCTOBER 21
2:00 p.m. – 5:00 p.m. |
PDS 201 (LEGAL) WORKSHOP
Licensing Due Diligence in View of Festo and MedImmune
The decision of about when and what to license continues to evolve as the Festo line of cases grows. With each iteration, the Doctrine of Equivalents becomes more, rather than less, complicated; as does the issue of infringement, thereby giving rise to licensing needs and opportunities. At the same time, other legal developments such as Seagate (freedom to operate opinions) and MedImmune (grounds for pre-emptive suit against a would-be licensor) are changing the rules of the game and raising the stakes for both licensors and licensees. This workshop will address various strategies for assessing the when, what, and why of licensing.
Malcolm McGowan, Partner, Bingham McCutchen LLP
Brian O'
Shaughnessy, Partner, Buchanan Ingersoll & Rooney PC
WEDNESDAY, OCTOBER 22
2:00 p.m. – 5:00 p.m. |
PDS 202 (STRATEGY) WORKSHOP
From Holding a Collection of Technologies to Managing an Actionable Portfolio: Mining, Organizing and Strategizing
Research-driven organizations hold large collections of intellectual property but use and license only small portions of it. The licensing group often seems to tackle the most difficult and misses the most "licensable" technologies. What do they have to do to select the right properties to license thus using their resources more effectively? This PDS Workshop assembles the basic components involved in getting from that "collection" of IP to maximizing licensing revenues from an organized portfolio. The approach and tools are addressed as we develop the roadmap for a successful mining, organizing, and prioritizing program.
Intellectual Asset Managers from research oriented companies and Technology Transfer Managers from Universities will find the approach from this workshop expands and prioritizes their portfolio. Attendees will acquire tools to:
- Create an inventory of the technologies lodged in their organizations and institutions.
- "Triage," that is, quickly classify those technologies in terms of asset management (license, spin-off, sell, hold, etc.)
- Create brief strategic marketing plans for each technology.
The workshop will also address criteria for prioritizing licensing efforts and approaches to developing prospectuses tailored to technology licensing.
Dave Gibson, President, DJG Management Associates
Nick Dimarino, President, Westford Technology Associates |
